Having trouble with E-commerce reporting? My GA4 E-commerce report template was designed to simplify tracking of key metrics including user behaviour, device preferences, and channel performance, enabling you to tailor your marketing strategies effectively. Whether you're an e-commerce professional or just starting out, my reports are crafted to support you in making data-driven decisions and achieving significant results for your online store. Don't waste time creating reports from scratch when the perfect solution is quickly available. Enhance your reporting process and impress your clients with a professional and visually appealing E-commerce report. Take the step towards excellence today with just a few clicks!

Unlock the power of your E-commerce data with this Looker Studio Report Template

With a deep understanding of Looker Studio, I've created plenty of E-commerce Reports for well-known brands and marketing agencies. When designing this template, my focus was on implementing best practices and highlighting KPIs that are essential for optimising your online store's performance and quickly detecting bottlenecks.

Filter your Data

Use the filter section to sort your data based on various factors. This helps you figure out the specific times and reasons why your data performed better.

• • The Item Category filter allows for a granular analysis of product performance based on predefined categories. By categorizing products, you can easily assess how different product groups contribute to overall sales and engagement.
  • The Item Name filter provides a focused analysis of individual products, offering insights into their performance metrics. This filter helps understand which products are driving the most revenue, guiding you to make informed decisions about inventory management, pricing strategies, and marketing efforts. 
  • The device category filter within the report allows for targeted analysis based on the type of device used by visitors, such as desktop, mobile, or tablet. By segmenting data according to device categories, you can gain insights into how user behaviour and engagement vary across different devices
  • With the Traffic Channel Filter, you can narrow down your data to either Paid Search, Organic Search, Direct Traffic, Email, etc. This means you can focus specifically on the performance metrics related to each source individually.
  • The Time Filter lets you analyze your data during specific periods, helping you focus on performance metrics within those time frames.

GA4 E-commerce Funnel

The Funnel segment of the report provides a structured approach to analyzing your data. It guides you through a step-by-step evaluation, making it easy to visualize important metrics such as total purchasers, add-to-carts, checkouts, and total revenue on your website. Additionally, you can track metrics like Purchase-to-view rate, cart-to-view rate, purchase-to-checkout rate, and more for comprehensive insights into your sales funnel.

Time Charts

It is undeniably crucial to track your data through a funnel, but analyzing trends over time is equally important. This template includes a time chart that captures key performance indicators (KPIs) over time such as:

Purchase and Revenue Performance

Ready to analyze your GA4 E-commerce data with new insights?

Explore untapped insights within your E-commerce data with the innovative Looker Studio Reporting Template. Uncover bottlenecks and optimise performance, or seamlessly share the report with partners and clients. Don't delay it and get your hands on the template today and experience your GA4 E-commerce data in an entirely new way!

Frequently Asked Questions